Sustainable Life Media - Eco Strategy
PepsiCo's Dan Bena on Water Stewardship and Strategy
Thera Kalmijn, Founder and CEO of SureGround, speaks with Dan Bena, Director of Sustainable Development at PepsiCo about PepsiCo’s Water Stewardship Approach and the future of sustainable water practices. The conversation focuses on how to create a comprehensive water management strategy by using tools such as the UN CEO Water Mandate, creating internal metrics, and actively engaging stakeholders and your organization.
Categories: Sustainable Business
New Corporate Formats: Ownership Structures are Key - Susan Mac Cormac
Discussion of existing corporate forms of ownership structures and fiduciary duties, new purpose documents that encourage and expressly allow social & environmental stewardship, and 6 key considerations for new corporate formats.
Categories: Sustainable Business
PepsiCo: Sustainability & Human Health, with Mehmood Kahn
Mehmood Kahn, The first Chief Scientific Officer at PepsiCo, sits down with SustainAbility's Mark Lee to discuss the growing role brands are playing in sustainability, innovation, nutrition and human health.
To learn more about effectively using your company’s science officers to lend credibility to your brand, join us next week at Sustainable Brands '10!
To learn more about effectively using your company’s science officers to lend credibility to your brand, join us next week at Sustainable Brands '10!
Categories: Sustainable Business
70% of Firms to Increase Investments in Climate Change Initiatives
June 1, 2010 – A new survey from Ernst & Young shows that up to 70% of leading companies will be increasing investments in climate change initiatives over the next 2 years, reporting on their performance and leaning on their supply chains to reduce carbon emissions, rather than wait for pending regulation.
Categories: Sustainable Business
Key Countries Partner to Reduce Deforestation Emissions
May 31, 2010 – At the Oslo Climate and Forest Conference in Norway on Friday, over 50 developed and developing countries signed a “Reducing Emissions from Deforestation and Forest Degradation” (REDD) partnership, committing to spend over $4 billion in the next three years to reduce emissions from deforestation activities.
Categories: Sustainable Business
Creating New Value in the Supply Chain through Improved Sustainability Data
For suppliers (and their buyers) demonstrating sustainability performance is a challenge…and an opportunity. The challenge is in the form of capturing and reporting a broad range of sustainability performance data on an ongoing basis. The opportunity is in the form of cost reduction and revenue capture. By Eric Lowitt and David Linich
Categories: Sustainable Business
Packaging That Grows Native Trees
Shipping products in cardboard boxes long distances gets a big rap as unsustainable because of its triple whammy of using cardboard that comes from trees, generating carbon emissions via shipping, and generating waste if the cardboard isn't recycled or composted properly. The Life Box offers a sustainable solution to all three of the above problems. By Jonathan Gelbard
Categories: Sustainable Business
Jonathan Gelbard
Categories: Sustainable Business
Employee Engagement and Climate Change – Creating an Organizational and Environmental Win-Win
When organisations think about designing a suitable sustainability or carbon management strategy, more often than not the primary emphasis is placed on the external communication of these initiatives. Whilst external stakeholder audiences, especially customers, are important groups for tailored communications, companies must effectively engage with internal employees as well.
Categories: Sustainable Business
Toyota & Tesla’s $50 million Partnership
May 25, 2010 – The Japanese auto giant, who was a first-mover in the hybrid automobile market and plans to offer its own plug-in hybrid by 2012, will be investing $50 million in the Silicon Valley-startup as part of a deal which includes Tesla taking a stake in the recently closed NUMMI manufacturing plant to increase capacity for its new sedan.
Categories: Sustainable Business
Speaking the Right Language in Environmental Communications - Erin Carlson, Yahoo! for Good
Hear Erin Carlson, Director of Yahoo! for Good, tell the Sustainable Brands audience what types of stories and advertising messages resonate with different types of consumers and that to communicate effectively, your brand must progress to an enlightened and audience-engaging form of communication on sustainability; one that's meant to go beyond the clichés of subjective, save-the-planet ideas.
Categories: Sustainable Business
Recovering Green: Sustainable Innovations That Will Lead us Forward - Andrew Winston
As consumers come to understand the connection between their choices and sustainability, the business community has a unique opportunity to create brand promises around solutions to the challenges facing our global society. From Sustainable Brands '09, Andrew Winston outlines some of the new building blocks and creative business solutions being crafted in response to some of today's real world problems.
Categories: Sustainable Business
IBM, P&G, and Pepsi (and others) Issue New Supply Chain Mandates
For the last few years, if you said "greening the supply chain," a lot might come to mind, but most of it was about Wal-Mart. The pressure the retail giant has put on its 100,000 suppliers is now legendary (in the sustainability world). But all this activity by the retail giant has spurred other brands programs into the spotlight.
Categories: Sustainable Business
Driving Brand Value Through CSR - Kellie McElhaney
Seven principles and a detailed process for helping you develop a CSR strategy that is authentic because of its natural linkage to your company’s mission, vision, and values. Case studies included.
Categories: Sustainable Business
B Corporations: Using the Power of Business to Solve Social & Environmental Problems
Introduction to the history and function of B Corporations, a kind of business entity with corporate responsibility and values built into its charter.
Categories: Sustainable Business
Bonfire Branding with Duke Stump
Former Seventh Generation CMO and Nike brand catalyst Duke Stump helps us capture the essence of sustainability through a wider lens.
Categories: Sustainable Business
The 4th R: Reinvention and Your Sustainable Brand - California Academy of Sciences
Chief Marketing Officer of the new California Academy of Sciences discusses how a 150 year old institution dedicated to nature took on the challenge of reinvention for a new generation.
Categories: Sustainable Business
EPA Announces New GHG Permitting Requirements
May 17, 2010 – The U.S. EPA announced their final ruling addressing greenhouse gas emissions from large stationary sources last week, raising the emissions threshold for which sources will fall under the new regulation to a level that will include the nation’s largest polluters while shielding smaller emitters from strict Clean Air Act permitting requirements.
Categories: Sustainable Business
Forestry Projects…All the Talk but Where’s the Action?
Forestry projects, be they either reforestation or avoided deforestation are pretty synonymous with the debate surrounding climate change. Over recent years, forestry has been at the forefront of international negotiations, but as yet there has been little progress in incorporating these types of projects into an international framework. By Steve Baczko, Ecosecurities
Categories: Sustainable Business
Lessons from the Goldman Sachs Hearings
Goldman Sachs has become the poster child for everything wrong about a recession that rocked the world’s financial markets to their very foundations. Is that fair or are we simplifying the situation and finding a scapegoat rather than facing some much larger issues? By John Friedman
Categories: Sustainable Business